In today’s “craft beer” scene a large group of “beer drinkers” have begun flocking towards “new” and “untested” offerings at the expense of perfected and dialed-in “flagship” beers. A walk down the aisle at any “in the know” liquor store or liquor chain, quickly reveals a dizzying bevy of beer offerings that is enough to leave even the seasoned connoisseur feeling a tad bit overwhelmed. A large reason for this is craft brewer’s attempts to find the newest and latest taste profile that aligns with the palate of folks who are looking for a quick fix of exsclusivity rather than a liquid piece of art. I for one, am of the opinion that while “new” is good, “dialed-in” is better. Unfortunately, in our rush to discover, we often forget to remember, and as a result miss out on the dependability that the “old” has to offer. I have to admit that even I have found myself caught up in the hysteria at times, but thankfully I’m always prompted to take a step back.
I recently was in the mood for a delicious Stout and perusing the aisles, at my local chain store, I made eye contact with an old friend.
“You believe!” He said to me. “We’ve sat and pondered existence, not just mine, but yours too, plenty a time”.
“We have.” I retorted.
And proceeded to take him from his place on the shelf. Though it had been quite some time since we’d last spoke, we picked up right where we left off.
And I swear that he’d even gotten better. Or maybe, nostalgia just brings out the best in people…
[Great Divide’s Yeti Imperial Stout, was one of the first really fantastic stouts I tried while beginning my journey down the path of craft beer. So hoppy, toasty and delicious; I can best describe it as a Stout/IPA Hybrid. It’s just so thick, hearty and rounded. Great Divide has been doing it right for over two decades. And if you’re a self respecting beer drinker, but have never tried them, I’d recommend — everything. Go build yourself a sixer. You have to love a company whose slogan is “Great minds drink alike” and then backs it up with their offerings.]
My experience reminded me that life isn’t always about passing fancies, and sometimes you have to remember what you forgot, because dependability is truly a virtue.
Now, I’m not advocating an end to new releases and experimentation, But I just think that in our rush to emulate in order to innovate, we’re starting to lose some of the artisanship and craftsmanship that made us fall in love with “micro-brews” in the first place.
I’m glad that I remembered what I hadn’t forgotten, but just hadn’t thought about in a while — sometimes, you just need to Yeti…
Hopefully’ craft beer lovers the world over don’t forget to drink the “classics”.
Hope your week is full of fantastic beer!
Until next time ✌🏽❤️🍻
– Brew Fiend